Jason Day, former major champion and the world's 19th ranked player, has signed with Malbon Golf, leaving Nike. This marks a milestone moment for the lifestyle brand as it expands into professional golf and gains a player with a global following. Day's departure from Nike suggests a shift in the brand's focus on golf clothing. Details of the deal have not been disclosed. [hypebeast.com]

Xander Schauffele has reportedly ended his sponsorship with Adidas Golf and has been seen wearing Descente apparel in Hawaii. This marks a significant change in his footwear and apparel sponsor. Descente, a Japanese sports apparel company, is known for its sponsorship in various sports including golf. Schauffele's new sponsorship deal with Descente comes after his previous deal with Adidas in 2018. [sportskeeda.com]

The Power 18 golf rankings for the 2024 PGA Tour season begin with Scottie Scheffler leading the rankings after a successful 2023 season. The rankings provide insight into the current performance of golfers, taking into account recent events. The inclusion of LIV Golf members will happen in the future as their season begins in February. [cbssports.com]

Jon Rahm may face setbacks in 2024 after losing his Tour card due to his LIV Golf move. Viktor Hovland has a chance to oust Rahm from the World No.3 position in the OWGR rankings. Hovland, currently ranked No.4, can surpass Rahm if he performs well at the Sentry Tournament of Champions.

The PGA Tour's latest announcement for the upcoming Sentry event has left golf fans enraged. The format of a limited field and no-cut event has drawn criticism, with fans calling out the Tour for hypocrisy after previously disparaging LIV Golf for a similar format. Despite the presence of major winners, many internet users found the field weak and expressed disappointment with the resemblance to LIV Golf's format. [essentiallysports.com]

Phil Mickelson is calling for patience from golf fans as negotiations between the PGA Tour and Saudi Arabia's Public Investment Fund (PIF) continue. The talks, which aim to merge the PGA Tour with PIF-backed LIV Golf, have extended beyond the initial deadline, leaving professional golf in limbo. Mickelson believes that the deal will benefit the game by allowing the best players to compete against each other more often and throughout the world. [golfmonthly.com]

Still the latest: The PGA Tour has extended the deadline into 2024 for finalizing a merger agreement with Saudi Arabian investors, with talks described as "active and productive." The goal is to merge the PGA Tour, DP World Tour, and Saudi Public Investment Fund (PIF) that finances the LIV Golf League. The PGA Tour is also negotiating with Strategic Sports Group (SSG) to become a minority investor. The hope is to reach an agreement before the Masters in April.

The Sentry tournament in Kapalua, Maui, Hawaii marks the start of the 2024 PGA Tour season, featuring a $20M purse and a field of elite players. The defending champion is Jon Rahm, but he will not be participating this year. The tournament is now open to all players who finished in the Top 50 in the FedEx Cup standings. The Plantation Course at Kapalua, known for its low scores, will host the event. [yardbarker.com]

The Sentry, the first event of the 2024 PGA Tour season, is being played at the Plantation Course at Kapalua Resort in Hawaii. The tournament features a smaller field of PGA Tour winners and top players from 2023. Notable absences include Rory McIlroy and defending champion Jon Rahm. The course, known for its steep and sloping 18th hole, has seen record-breaking performances in the past. The winner of The Sentry will receive a $3.6 million prize and 700 FedEx Cup points. [golfmonthly.com]

The Sentry 2024 odds and predictions for the PGA event in Hawaii are discussed. Scottie Scheffler is the favorite, followed by Viktor Hovland and Ludvig Aberg. The computer model predicts Max Homa to struggle and Tommy Fleetwood to make a strong run. The article also provides tips on making picks and highlights other golfers with longshot odds. [cbssports.com]

The 2024 Sentry odds highlight Keegan Bradley as a long-shot pick, having won twice last year. With odds of +6600, Bradley is considered a hard long shot to pass up. Other notable mentions for long-shot bets include Rickie Fowler and Tommy Fleetwood. The favorites for the tournament include Scottie Scheffler, Rory McIlroy, and Viktor Hovland. [golf.com]

The Sentry is the first signature event of the 2024 PGA Tour season, held at The Plantation Course in Maui, Hawaii. The tournament features a wider array of talents and offers 700 FedEx Cup points and a $20 million purse. Notable players in the field include Scottie Scheffler, Viktor Hovland, Patrick Cantlay, Max Homa, Collin Morikawa, Ludvig Åberg, Xander Schauffele, Jordan Spieth, Matt Fitzpatrick, and Tom Kim. [cbssports.com]

Scottie Scheffler is the favored golfer to win The Sentry 2024 tournament in Hawaii. Other notable players in the field include Viktor Hovland, Max Homa, and Ludvig Aberg. Aberg is expected to have a breakout year, while Matt Fitzpatrick, Tommy Fleetwood, and Jason Day are also worth considering as potential winners. [pointspreads.com]

The Sentry at Kapalua Resort in Hawaii kicks off the 2024 PGA Tour calendar year. The field consists of 59 golfers in a no-cut format. The course, Kapalua Resort (Plantation), is a par 73 with a distance of 7,596 yards. Key stats for success include strokes gained: approach, strokes gained: off the tee (with emphasis on driving distance), strokes gained: putting, and birdie or better rate. The win simulations suggest top contenders such as Scottie Scheffler, Viktor Hovland, Patrick Cantlay, Collin Morikawa, Xander Schauffele, Max Homa, and Tommy Fleetwood. Daily fantasy golf picks to consider include Scottie Scheffler, Patrick Cantlay, Russell Henley, Eric Cole, Keegan Bradley, and J.T. Poston. [fanduel.com]

The Sentry is the first event of the 2024 PGA Tour season, held at the Plantation Course at Kapalua in Maui, Hawaii. The tournament features a limited field of winners from the previous season and the top 50 in the FedEx Cup standings. Fans can watch the tournament on Golf Channel and NBC, with streaming available on Peacock and ESPN+. Defending champion Jon Rahm will not be playing, but top players like Scottie Scheffler, Rory McIlroy, and Viktor Hovland are expected to compete. [sbnation.com]

The Sentry at Kapalua, the first event of the 2024 PGA Tour season, will feature a field of 59 players. Tee times and groupings for Rounds 1 and 2 can be found on the NBC Sports website. [nbcsports.com]

Australian golf superstar Cam Smith tied the knot with Shanel Naoum in a beautiful ceremony in Brisbane. The couple got married at the Cathedral of St Stephen in front of 150 friends and family. Smith's LIV Golf team congratulated the pair, and it was reported that Smith kept his iconic mullet for the special occasion. The newlyweds will split their time between their homes in Brisbane and Florida. [7news.com.au]

Viktor Hovland, after criticizing LIV Golf and the PGA Tour, faced a surprising defeat and missed out on the Golf Writers Association of America (GWAA) Player of the Year award, which was won by Jon Rahm. Lilia Vu and Steve Stricker also won awards in their respective categories.

Jon Rahm has yet to confirm his LIV Golf team and teammates for the 2024 season, causing concern as the opening event approaches. The addition of Rahm's team would increase the LIV roster from 48 to 52 players, potentially posing logistical issues. However, the opportunity to add four players to the league's roster could be beneficial. Rahm's move to LIV Golf has attracted interest from other players, with Greg Norman revealing that many want to join the league. The team format was a key factor in Rahm's decision to join LIV Golf. [mirror.co.uk]

Jon Rahm, Lilia Vu, and Steve Stricker have been named the 2023 Players of the Year by the Golf Writers Association of America. Rahm won the Male Player of the Year award after his Masters victory and three other wins. Vu claimed the LPGA Rolex Player of the Year award with four victories, including two majors. Stricker dominated the PGA Tour Champions with six wins, including three senior majors. The trio will be honored at the ISPS Handa GWAA Dinner in Augusta, Georgia. [golfweek.usatoday.com]

Here’s the top three controversial moments involving Patrick Cantlay in 2023. The incidents include accusations of slow play at the Masters, a hat controversy at the Ryder Cup, and rumors about asking for prize money at the event. Cantlay has responded to these controversies, defending his pace and denying any protest or intention to leave the PGA Tour. [essentiallysports.com]

Paige Spiranac has shared her goals for 2024, including improving her golf game, reading more books, responding to texts faster, creating more content, and focusing on her personal fitness. She aims to be a plus handicap in golf and plans to share tips and tricks on Instagram. Spiranac also wants to be more responsive to text messages, post more authentically, and feel good in her own skin. [dailymail.co.uk]

Kevin Na made an albatross in his first highlight of 2024, helping him edge an LPGA star, Danielle Kang. The details of the shot are unknown, but Na mentioned it was to beat Kang on the ninth hole. Congrats to Kevin for a great start to 2024. [golfdigest.com]

Here are 15 fearless predictions for the 2024 LIV Golf season. Some of the predictions include Jon Rahm winning at least 2 individual titles, LIV golfers winning at least 2 majors, HyFlyers GC winning at least one team title, Bryson DeChambeau shooting another sub-60 round, and Patrick Reed or Sergio Garcia (possibly both) finally winning an individual title. Other predictions include Andy Ogletree finishing top 12 in points, Ripper GC winning LIV Golf Adelaide, Matthew Wolff being the bounce-back star of 2024, and Smash GC winning the team championship. [livgolf.com]

Patrick Cantlay is partnering with the First Responders Children's Foundation to raise awareness and support for first responder families. They are launching a fundraising campaign to aid families impacted by wildfires in Hawaii. Cantlay will also establish the Patrick Cantlay Scholarship to provide four-year scholarships to first responder children interested in entrepreneurship. Additionally, the PGA Tour has announced a total prize money of $402.4 million for its 35 tournaments, excluding the four majors. The top 50 players in the FedEx Cup are guaranteed to play in eight signature events with a $20 million purse. [newsday.com]

A recent survey on consumer spending habits of avid golfers reveals significant cost increases in the golf industry in 2023. Key takeaways include higher spending on golf-related purchases, a rise in golf club membership fees, a shift towards online retailers for golf products, increased purchasing through PGA Pros, and a rise in ownership of golf GPS devices. The survey also highlights the demographic breakdown of respondents and shows increases in annual spending across various categories. Additionally, the data indicates changes in purchasing trends, such as a shift towards online retailers and an increase in changing golf grips. The survey also provides insights into specific brands and equipment, including the ownership of electric golf trolleys, golf GPS devices, and emerging trends in golf shoes. [golfshake.com]

We predict the winners of golf's 2024 major championships. The predictions include Rory McIlroy for The Masters, Brooks Koepka for the PGA Championship, Viktor Hovland for the U.S. Open, and Jon Rahm for The Open. The article provides analysis and reasoning for each pick, taking into account players' past performances and the suitability of the courses. Readers are encouraged to share their own predictions. [golfmagic.com]

As LIV Golf approaches its 2024 season, there are several areas where improvements can be made. These include announcing the full schedule and rosters on time, creating new team names with unique and attention-grabbing logos, embracing team drama to generate more interest, introducing a match play event during the regular season, and improving the broadcast schedule and talent. These steps can help LIV Golf gain traction and enhance its competitiveness in the American sports market.

Tiger Woods was the most Googled golf personality in 2023, despite his limited appearances due to injury. Paige Spiranac, a popular golf influencer, was his closest competitor and had a strong presence on social media. While Woods generated the most Google searches overall, Spiranac was the most Googled golf personality in four US states and had a larger social media following than other top players like Rory McIlroy and Scottie Scheffler. [golf365]

Rickie Fowler's bag for the 2024 Sentry tournament includes the Cobra Darkspeed driver, Cobra Aerojet LS 3-wood and Cobra LTDx LS 5-wood, Cobra King Tour irons, Cobra King Snakebit Wedges, and Odyssey Versa Jailbird putter. Fowler is aiming for his seventh victory and will be competing against the 2023 PGA Tour champions. [essentiallysports.com]

St. Bonaventure golf head coach Ryan Swanson has announced the signing of Braddock Damore to a National Letter of Intent. Damore, a standout from Warren, PA, brings valuable tournament experience and a scoring average of 71.3. He joins the program this fall and plans to major in business. [gobonnies.com]

The National Alliance for Accessible Golf has launched the Alliance Education Hub, a free learning platform aimed at increasing the participation of people with disabilities in golf. The platform offers on-demand education on topics such as the Americans with Disabilities Act, creating inclusive environments, and golf course access requirements. The hub will also provide quick answers to common questions and resources for golf instructors and program starters. The Alliance aims to simplify access to relevant education for those who influence the growth of golfers with disabilities. [thegolfwire.com]

Urban Putt, San Francisco's first indoor miniature golf course, has closed after a 10-year run. The closure comes as Funlab, an Australian company, takes over the location and plans to rebrand it as Holey Moley mini golf club. The founder of Urban Putt, Steve Fox, is moving on and preparing to open a new location in downtown San Jose. Despite the closure, Fox reflects fondly on the unique and beloved aspects of Urban Putt, including its idiosyncratic course and the character of the building itself.

According to the latest Golf Datatech National Rounds Played Report, rounds played in the United States were up 8.2% in November 2023 compared to the previous year. On a year-to-date basis, rounds improved by 3.6%. Public courses showed more significant improvement than private courses, with public access up 8.8% for the month and 4.0% year-to-date.

Lee Trevino, a six-time Major Champion and World Golf Hall of Fame Inductee, will receive the 2024 Award of Merit from the National Golf Course Owners Association (NGCOA) in recognition of his significant contributions to the game of golf. The award will be presented during NGCOA's Golf Business Conference 2024 Closing Luncheon, where Trevino will also participate in a conversation and audience Q&A with NGCOA CEO Jay Karen. Trevino's career highlights include 75 professional tournament wins and 6 major championships.

The global golf simulator market has experienced significant growth due to the increasing demand for indoor golfing options. Factors driving this trend include the convenience and accessibility of indoor golfing, as well as advancements in technology that have made golf simulators more realistic and immersive. The market is projected to continue growing with a CAGR of 6.5% from 2020 to 2025, driven by the rising popularity of indoor golfing among both professional and amateur golfers, as well as the incorporation of simulators by golf courses and driving ranges. The market presents opportunities for players and businesses in the golf industry to capitalize on this growing demand.

Concert Golf Partners has acquired The Club at Pasadera, a Jack Nicklaus-designed golf course and country club in Monterey, California, for $9.75 million. This marks Concert Golf's entry into the California market and they plan to make capital improvements to the club, including infrastructure upgrades and renovations. The acquisition aligns with Concert Golf's mission to enhance premier private country clubs across the United States.

Puttery, a mini-golf provider backed by professional golfer Rory McIlroy, is opening an outpost in Miami's Wynwood neighborhood. The outpost will feature three nine-hole golf courses, two bars, and dining options. The site is owned by Thor Equities. In addition, Giorgina, an Italian restaurant, has opened in Wynwood, and Dollar Tree has opened three new stores in South Florida. [therealdeal.com]

To improve your golf game in 2024, consider getting lessons with a PGA Coach, getting new grips for your clubs, practicing short putts, working on alignment, simplifying your chipping technique, hitting shots with your feet together, launching your driver with the right stance, mastering greenside bunker shots, adding stretches to your warm-up routine, and testing your improvement by playing more rounds. [pga.com]

This article shares 23 golf tips that were highly recommended by the audience in 2023. Tips range from club selection to mindset shifts, with suggestions such as knowing your carry distance, focusing on good shots rather than scores, and improving grip and hip movement. These tips aim to improve the game and provide valuable insights for golfers in 2024. [golf.com]

The Point Hardy Golf Club at Cabot St Lucia has opened, featuring an 18-hole championship Coore & Crenshaw golf course. The course offers stunning ocean views and is the first in Saint Lucia to be ranked in GOLF Magazine's Top 100 Courses in the World. In addition to the main course, there will also be a pitch-and-putt course designed by Trevor Dormer. The future plans include a clubhouse, real estate opportunities, and various leisure facilities such as tennis courts, pickleball courts, and a beach club. [golfbusinessnews.com]

Gleneagles has retained its top spot in the Golf World resort ranking outside of the US. The 850-acre Perthshire estate was praised for its luxury experience, amenities, and accommodation. Gleneagles is the only European venue to have hosted both The Ryder Cup and The Solheim Cup. It also remains the number one golf resort in the UK & Ireland. The estate offers three championship golf courses, a range of food and drink options, and over 50 leisure activities. [golfbusinessnews.com]

Herons Glen in North Fort Myers is a gated community with a newly renovated golf course designed by Ron Garl. The community offers a wide range of amenities, including a fitness center, tennis courts, pickleball courts, bocce courts, shuffleboard courts, and a heated swimming pool. The 45,000 sq ft clubhouse features a ballroom, dining room, and lounge. The golf course offers practice facilities and multiple sets of tees for players of all levels. The course winds through the community with natural preserves and water comes into play on several holes. Overall, Herons Glen is a great place to live with a fantastic golf club. [golfdaily.com]

Billy Fuller Golf Design has completed a renovation project at Dothan Country Club in Alabama, transforming the course back to a Golden Age strategy and aesthetics. The renovation includes improvements to greens, tees, bunkers, irrigation, and drainage, as well as the introduction of new grass varieties. The course now offers a variety of pin locations and options for players of all levels. Additionally, a new putting course, short-game area, practice range, and putting green have been added. [golfdaily.com]

Emeralda Golf Club in Indonesia is renowned as the Best Golf Course in the country, offering a luxurious and exclusive experience for golf enthusiasts. Designed by Arnold Palmer and Jack Nicklaus, the club features championship courses, personalized service, and impeccable course conditions. With its prime location near Jakarta, Emeralda Golf Club is a must-visit destination for golfers seeking the pinnacle of luxury and excellence. [luxurytravelmagazine.com]

Here’s fourteen winter golf destinations for golfers looking to escape the unpredictable weather conditions in the UK. The destinations include the Algarve in Portugal, Majorca and Andalucia in Spain, Southern France, Morocco, Gran Canaria and Tenerife in Spain, Madeira in Portugal, Turkey, Cyprus, Dubai, Myrtle Beach in the USA, Dominican Republic, and Mauritius. Each destination is described along with its winter temperature range, flight time from the UK, and flight prices. [golfshake.com]

The Air Jordan 1 High Golf "Pollen" is an upcoming release from Jordan Brand. The shoe features a yellow colorway reminiscent of past Nike and Jumpman releases. It retains the same color blocking as the AJ1 High "Pollen" from 2021, with updated branding and a grippier outsole. The release is expected in early 2024 with a price of $210 USD. [hypebeast.com]