Rory McIlroy starts his 2024 season with an impressive opening round of nine-under-par 62 at the Dubai Invitational, taking an early two-shot lead. His strong performance serves as a warning to his PGA Tour rivals, and even surprises McIlroy himself. Despite feeling some rust in his preparation, McIlroy is comfortable with the course and aims to continue his success in the upcoming days. He chose to begin his season on the DP World Tour, missing last week's PGA Tour opener, and plans to defend his title at the Dubai Desert Classic before making his first PGA Tour appearance at the AT&T Pebble Beach Pro-Am. [mirror.co.uk]

Cameron Smith has re-signed fellow Australian golfer Matt Jones to his Ripper GC team for the 2024 LIV Golf League. With this signing, Ripper GC now has three confirmed players for the upcoming season. Jones, who has played in every LIV Golf tournament since its launch, brings experience and success to the team, including being part of the winning Ripper GC side in 2023. He is a two-time Australian Open winner and has two PGA Tour victories to his name. [golfmonthly.com]

Jon Rahm has made his first signing for his new LIV Golf team, reportedly bringing on board up-and-coming Zimbabwean golfer Kieran Vincent. Rahm's team, named Legion XIII, is starting to take shape with Vincent as the first of three signings. Vincent, who currently plays on the Asian tour, is expected to be formally announced soon. [dailyrecord.co.uk]

Jon Rahm acknowledges Scottie Scheffler's well-earned PGA Tour Player of the Year award, but emphasizes that historically, hardware, especially majors, is typically the determining factor. Rahm recognizes Scheffler's fantastic year and attributes the voters' decision to his high level of ball-striking. [nbcsports.com]

The PGA Tour has decided not to ban players who participated in the LIV Golf Promotions event. Initially, there were concerns that the PGA Tour would impose sanctions on players who competed in the event, but the Tour has now confirmed that no punishments have been handed out. Martin Trainer, who participated in the LIV event, has since returned to the PGA Tour and earned a spot in this week's Sony Open. [mirror.co.uk]

Jack Nicklaus discusses recent developments in pro golf, including the trend of guaranteed pay and the impact of LIV Golf. He expresses concerns about the direction of sports and the PGA Tour's shift, but acknowledges the influence of LIV Golf and offers support for PGA Tour Commissioner Jay Monahan. [si.com]

Min Woo Lee has launched lululemon into the golf apparel market by signing the first apparel contract with the Canadian-American brand on the Men's PGA Tour. Known for its comfort and sleek style, lululemon has previously been popular in yoga and winter sports. This move comes as other golfers, such as Tiger Woods and Jason Day, have departed from Nike Golf and other apparel brands. [golfcity.com]

Nike's split with Tiger Woods has led to rumors that they are moving towards a partnership with LIV Golf, a rival of the PGA Tour. The speculation is fueled by a tweet from Brooks Koepka's Smash Golf Club, featuring custom Nike shoes. This development spells a bad omen for the PGA Tour, as Nike currently sponsors players from both organizations. The move may prompt other brands to invest in LIV Golf as well. [essentiallysports.com]

Rory McIlroy's strong start in the Dubai Invitational puts him in a position to surpass Tiger Woods in first-round leads. However, Woods still holds a significant advantage in total wins, with 19 compared to McIlroy's 5. McIlroy will have another opportunity to surpass Woods in the Hero Dubai Desert Classic. [essentiallysports.com]

Jack Nicklaus predicts that Tiger Woods will dominate the PGA Tour Champions when he turns 50, stating that "he'll absolutely kill everybody" on the circuit. While it is unlikely that Woods will surpass Nicklaus in terms of Major wins, Nicklaus believes that Woods would have broken his record if not for injuries. Nicklaus expects Woods to play in the Majors and PGA Tour in 2024 before transitioning to the seniors tour, where he would be a huge favorite in every event. [golfmonthly.com]

Gary Woodland, returning to competition after brain surgery, expressed his emotions and pride in his first round at the Sony Open in Hawaii. Despite shooting over par, Woodland was mentally strong and happy to be back on the course. He described the difficulties he faced and the journey leading up to his surgery. Woodland had a tough start but settled in and played well in the latter half of the round, finishing with a positive outlook and determination to continue building on his progress. [nbcsports.com]

The 2024 Sony Open in Hawaii continues with the second round at Waialae Country Club. Ludvig Aberg, an up-and-coming pro, will tee off in Round 2 at 1 p.m. ET alongside Sahith Theegala and Akshay Bhatia. Full tee times for Round 2 can be found in the article. [golf.com]

Belgian Adrien Dumont de Chassart and Chan Kim, both PGA Tour rookies, share their paths to the Sony Open in Hawaii. Dumont de Chassart, voted 2023 Korn Ferry Tour Rookie of the Year, had a strong college career and quick rise in the pro circuit. Kim, who grew up near the tournament's host course, took a longer route through the Japan Golf Tour. Despite their different journeys, both rookies are living their dream of playing on the PGA Tour. [golfweek.usatoday.com]

Paige Spiranac has named Brian Harman, Corey Conners, and Sahith Theegala as her top picks to challenge for the win at the 2024 Sony Open in Hawaii. Spiranac believes that Matt Kuchar, J.T. Poston, Denny McCarthy, and Tyrrell Hatton also have strong chances of finishing in the top 10. Harman, Conners, and Theegala are in excellent form, with notable recent performances, while other golfers with good chances include Ludvig Aberg, Matt Fitzpatrick, and Russell Henley. [sportskeeda.com]

The weather forecast for the 2024 Sony Open in Hawaii predicts humid conditions with moderate winds on day one, slight winds on day two, and calm winds on days three and four. There is a low chance of rain throughout the tournament. Some big names will be absent, but favorites to win include Matt Fitzpatrick, Tyrrell Hatton, and Will Zalatoris. Tee times and pairings for round 1 are also provided. [sportskeeda.com]

The 2024 Sony Open in Hawaii will follow the same format as previous years, with a 72-hole event played at Waialae Country Club. The field consists of 144 players, including top-ranked players and those who finished in the top 125 in the previous season's FedEx Cup standings. After 36 holes, a cut is made to the top 65 players and ties. Pairings and tee times for the third and fourth rounds are based on each player's total score. The player with the lowest total score after 72 holes is the winner, earning a two-season PGA Tour exemption and 700 FedEx Cup points. In the event of a tie, a sudden-death playoff will be played using specific playoff holes until a winner is determined. [thegolfnewsnet.com]

The 2024 Sony Open in Hawaii has a purse of $8.3 million, with the winner's share being $1,494,000. The tournament features a 144-player field and offers FedEx Cup points, OWGR points, and exemptions. The prize money payout for the top 65 players is listed, with the winner receiving 500 FedEx Cup points and various exemptions. The event takes place at Waialae Country Club in Honolulu, Hawaii. [thegolfnewsnet.com]

Rory McIlroy had an impressive start to the year, shooting a bogey-free, 9-under 62 at the Dubai Invitational to take a two-shot lead after the opening round. McIlroy expressed surprise at his performance but hopes to continue playing well in the upcoming days. This doubleheader in Dubai is part of McIlroy's new strategy to play more competitive golf leading up to the Masters. [nbcsports.com]

Adrian Meronk reflects on his performance in the Dubai Invitational, expressing satisfaction with his game but acknowledging being eight strokes behind Rory McIlroy. He discusses the golf course setup and his upcoming tournaments, including the HERO Dubai Desert Classic and the PGA Tour. Meronk emphasizes his focus on FedEx Cup Points, Race to Dubai Points, and the Official World Golf Ranking. [khaleejtimes.com]

Rory McIlroy leads the Dubai Invitational after shooting a 9-under 62, while Ken Weyand, a 54-year-old club pro from Michael Jordan's golf club, is already 25 shots back in last place. Weyand struggled with multiple bogeys, doubles, and a triple, ranking poorly in key statistics. His inclusion in the tournament as a sponsor exemption drew criticism from at least one DP World Tour member. However, Weyand will continue to play all 72 holes in this no-cut event. [nbcsports.com]

Leading scores from the European Tour's Dubai Invitational include Rory McIlroy with 62, Yannik Paul with 64, and Thriston Lawrence with 65. Other notable scores include Tommy Fleetwood and Thorbjorn Olesen with 66, and Sean Crocker, Zander Lombard, Adrian Otaegui, and Nicolai Hojgaard with 67. [barrons.com]

Bubba Watson suggests that majors should allocate 10 spots to LIV Golf players, as their lack of Official World Golf Rankings points makes it difficult for them to qualify. Watson believes that giving LIV Golf more spots would allow the best players from every tour to compete in the majors. [nationalclubgolfer.com]

Rory McIlroy reflects on his mistake at the 2023 Masters that cost him the cut. He explains how looking at the leaderboard and feeling the pressure affected his performance, emphasizing the importance of staying focused and not comparing oneself to others. McIlroy aims to learn from this experience and eventually achieve a career grand slam. [thesportsrush.com]

Golf legend Jack Nicklaus does not believe Tiger Woods will break his record for Major titles due to Woods' injuries. Woods has won 15 Majors, three behind Nicklaus' 18. Since his car crash in 2021, Woods has struggled with health issues, hindering his ability to add to his tally. Nicklaus predicts that Woods may play on the senior tour and "kill everybody" with the advantage of using a cart. [mirror.co.uk]

Jordan Spieth delivered an A+ best-man speech at Justin Thomas' wedding, according to Thomas himself. Although the speech was ultra-private and no evidence of it exists, Thomas praised Spieth for not losing the rings, delivering a great speech with subtle jabs, and starting with a funny line referencing the movie Wedding Crashers. Thomas gave Spieth an A+ grade as a best man. [golf.com]

Chan Kim, a PGA TOUR rookie, reflects on his Hawaiian roots and the impact of Ala Wai Golf Center on his golf journey. From late-night range sessions as a teenager to earning his PGA TOUR card, Kim's story is shaped by his dedication and love for the game. He returns to Ala Wai before his first start at the Sony Open in Hawaii, where his memories and interactions with the community highlight the influence of his hometown on his career. [pgatour.com]

Rory McIlroy believes Keith Pelley has done a great job as CEO of the DP World Tour but will reserve judgment until 2025. McIlroy thinks the pending framework agreement between the PGA Tour, DP World Tour, and LIV Golf will determine Pelley's success. Pelley has faced criticism for turning the DP World Tour into a feeder circuit for the PGA Tour. [golfmagic.com] 

Jensen Ackles admits that his viral shank at the Sony Open Pro-Am has haunted him for 12 months. Despite being a successful actor and a good golfer, Ackles struggles to forget the embarrassing shot. He explains that he tried to be aggressive and thread the needle, but it didn't pay off. Returning to the scene of the crime may help him find closure. [golfdigest.com]

Brian Harman reflects on a funny incident where he misjudged a young Hideki Matsuyama, who went on to win eight tournaments on the PGA Tour and became the first Japanese golfer to win a Major at the 2021 Masters. [sportskeeda.com]

Kevin Kisner shares a funny story from his first PGA Tour start, where he and his wife stayed in a terrible hotel and he performed poorly. Despite thinking he couldn't play on the tour, Kisner went on to have a successful career with multiple wins. He also discusses his broadcasting opportunities for future golf events. [sportskeeda.com]

Eddie Pepperell reacts to the media treatment of the newly introduced changes in the European Tour, criticizing the one-sided view and stating that it is no wonder they are not taken seriously. The reaction was prompted by the resignation of DP World Tour CEO Keith Pelley, with Pepperell expressing disagreement with the achievements attributed to Pelley by a news outlet. Pepperell, a professional golfer with a 13-year career, is known for his active presence on social media. [sportskeeda.com]

Golf star Jordan Spieth responded to commentator Kevin Kisner's critique of his putting approach, calling him a derogatory term and asking him to leave. Spieth acknowledged that Kisner had informed him of his comments before the final round but stated that they are still on good terms. [talksports.com]

Nick Saban, the retired Alabama head football coach, receives swing tips from Mark Blackburn, the 2020 PGA Coach of the Year. Saban discusses the similarities between good players in football and golf, emphasizing the importance of getting better. [pga.com]

Farmers Insurance, the title sponsor for the PGA Tour stop at Torrey Pines, will not renew its contract when it expires in 2026. This decision is part of a larger plan by Farmers to scale back its use of golf as a marketing platform. The company's new CEO and recent layoffs are contributing factors. The tournament director for the Farmers Insurance Open confirmed that the event will proceed as usual for the next two years. Other companies have also dropped their title sponsorships with the PGA Tour. [golfdigest.com]

Malbon Golf, a lifestyle brand, gained significant attention and social media impressions with its new partnerships with golfers Jason Day and Charley Hull. The brand aims to inspire younger people to play golf and has previously sponsored players on the PGA Tour Champions and LPGA. The partnership with Day includes a multiyear deal and an undisclosed investment in the company, while Hull's contract is multiyear but does not include investment. Malbon Golf has attracted interest from other Nike athletes for apparel partnerships and emphasizes a laid-back and flexible approach. [sportsbusinessjournal.com]

Cameron Smith is making efforts to recruit Australian golfer Lucas Herbert to his Ripper GC team for the upcoming LIV Golf League season. Smith had previously tried to persuade Jason Day and Adam Scott to join his team but they opted to stay with the PGA Tour. Herbert, a one-time PGA Tour champion, is now the top choice for Smith. The LIV Golf League's Adelaide tournament, which saw record-breaking attendance in 2023, serves as an incentive for Herbert to join. The final member of Ripper GC is likely to be announced soon. [golfmagic.com]

Apollo and Athene have announced a partnership with top-ranked PGA TOUR golfer Patrick Cantlay. Cantlay will serve as the first brand partner for Apollo and Athene, as they aim to provide asset management and retirement services. Cantlay's successful career and alignment with Apollo's values make him an ideal partner.

Keith Pelley, the chief executive of the DP World Tour, has resigned and will be taking on a new role as the chief executive and president of Maple Leaf Sports & Entertainment in Toronto. Pelley's departure raises questions about the future of the DP World Tour and his legacy. While he has been credited with salvaging the tour during the COVID-19 pandemic, there have been criticisms of some of his initiatives, such as the Shot Clock Masters and GolfSixes. The timing of his departure has also raised eyebrows, as it comes at a time when the tour is facing challenges with its proposed merger and the emergence of LIV Golf. The future of the tour remains uncertain in these unpredictable times. [bunkered.co.uk]

Keith Pelley, the Chief Executive of the DP World Tour, is leaving the European Tour Group after almost nine years. Pelley's leadership brought global expansion, rebranding, and inclusive changes to the DP World Tour, including the introduction of the Rolex Series and mixed events with the Ladies European Tour. Guy Kinnings will succeed Pelley as the CEO of the DP World Tour. [sportskeeda.com]

Golfers Tiger Woods and Rory McIlroy own private jets worth millions of dollars, with Woods' Gulfstream 550 costing around $53 million and McIlroy's Bombardier 605 worth $30 million. In comparison, Kim Kardashian's Gulfstream G650ER, priced at $150 million, and Donald Trump's Boeing 757, purchased for $100 million, surpass their jets in terms of luxury and features. [thesportsrush.com]

Keith Pelley, CEO of DP World Tour, has announced his resignation after leading the tour since 2015. During his tenure, the DP World Tour formed a strategic alliance with the PGA Tour and became a feeder tour to the PGA Tour. Pelley's departure coincides with ongoing negotiations between the PGA Tour, DP World Tour, and the Saudi Public Investment Fund. The resignations of Pelley and Martin Slumbers, CEO of the R&A, have raised speculation about potential developments in the world of professional golf. [sbnation.com]

Professional golfers on the DP World Tour offer mostly praise for Keith Pelley and his tenure as tour CEO. Players like Rory McIlroy and Thomas Bjorn commend Pelley's leadership, particularly during the COVID-19 pandemic. However, there are some concerns about the direction of the tour and the number of events with mediocre fields. [golfdigest.com]

Jon Rahm has chosen the name 'Legio XIII' for his new LIV golf team, drawing inspiration from the Roman Empire. The name refers to a group of Roman soldiers known for their service in Spain, which holds cultural significance for Rahm. The team is expected to form quickly and make an impact in 2024. [golfcity.com]

Rory McIlroy's vision for the future of the PGA Tour, including improving revenue, may face challenges due to the Tour's recent struggles and sponsorship problems. The Tour's defensive stance against LIV Golf and its reluctance to leverage opportunities for growth could hinder McIlroy's goal of increasing revenue. Additionally, the Tour's demands for increased sponsorship contributions and the potential departure of Nike from golf may further jeopardize McIlroy's vision. [essentiallysports.com]

Rory McIlroy envisions a world tour for golf that unites the sport and showcases its global appeal. He believes that corporate America's involvement is crucial for the sport's growth and revenue. McIlroy hopes that talks between the PGA Tour and the Public Investment Fund will result in a positive outcome for the sport. [essentiallysports.com]

Rory McIlroy believes that for golf to truly grow, it needs to expand beyond America and become a global sport. He suggests that corporate America's dominance in the sport has hindered its growth in other parts of the world. McIlroy envisions a world tour that unites and diversifies the game across continents. The realization of this vision depends on high-level authorities like Jay Monahan and their willingness to prioritize the growth of golf outside of America. [essentiallysports.com]

Contrary to rumors, there are three reasons to believe that Nike is not giving up on golf: the 10-year contract with Rory McIlroy, LPGA Tour pros staying with Nike, and the new Nike shoe collaboration with Smash GC in the 2024 season. [essentiallysports.com]

Jon Rahm reacts positively to Rory McIlroy's comments about LIV Golf, expressing gratitude for McIlroy's understanding and support. Rahm emphasizes their strong friendship and the importance of golf progressing for the fans' satisfaction. He also mentions the PIF-PGA Tour deal and hopes for better days in the golf scene. [tennisworldusa.com]

Gary Woodland, professional golfer, has returned to the PGA Tour after recovering from a brain tumor. Woodland underwent surgery in September and has made a full-fledged return to the sport at the Sony Open in Hawaii. Despite facing fears and challenges, Woodland is determined to prove that one can overcome tough situations and achieve success. [people.com]

Rory McIlroy and Phil Mickelson agree on the need for the best players to play in the same places at the same time, despite their differences. McIlroy envisions a global tour with players contracted to play a certain number of events, while Mickelson emphasizes the importance of fans and sponsors knowing who will be participating. While LIV Golf has successfully locked in players for 14 events a year, the debate continues on whether this model can be applied to the larger golfing world. [golf.com]

Tiger Woods has ended his 27-year association with Nike, but he is still attracting interest from five sporting brands including Adidas, Skechers, Greyson Clothiers, Malbon, and New Balance. Despite his back problems and unlikely chances of adding to his major haul, Woods is expected to receive offers ranging from $8 million to $12 million a year, with the potential for a deal maxing out at around $14 million. Woods is considered one of the most marketable sports figures in America and any company associated with him is likely to benefit greatly. [the-sun.com]

A job posting on LinkedIn by Topgolf titled "Global Head of Golf Footwear and Apparel" has sparked speculation about Tiger Woods' next apparel partner after his split with Nike. The qualifications listed in the job posting align closely with Woods' achievements, leading to speculation that he may be the ideal candidate for the position. While it could be a marketing ploy, the timing of the posting adds to the mystery surrounding Woods' next sponsorship. Woods confirmed his departure from Nike, a partnership that lasted 27 years and earned him approximately $745 million, but did not reveal his new sponsor. [foxsports.com]

Eddie Pepperell and his caddie, Jamie Herbert, express their dissatisfaction with Ken Weyand's participation in the Dubai Invitational as a sponsor's invite. Weyand's poor performance, with a score of 16-over 87, sparks criticism from Pepperell and Herbert, who believe the invite should have gone to someone else considering the limited field size and the absence of a cut. The debate over sponsor exemptions continues in the golfing world. [golf.com]

Jason Day's outfit choice at the 2024 Sentry Tournament of Champions, wearing a colorful ensemble from Malbon Golf, sparked reactions and speculation. One LIV golfer suggested it could be a marketing strategy to generate attention and conversation. Day recently joined Malbon Golf as their first PGA Tour athlete after ending his partnership with Nike. The brand has also signed other pro players, including LPGA stars. Day has not commented on his outfit, leaving fans curious about what surprises he may have in store. [essentiallysports.com]

Tiger Woods was impressed with Frankie Borelli's golf swing in a video with Barstool Sports. Woods praised Borelli's swing, calling it "awesome" and "so good." This rare praise from Woods shows how impressed he was. [sportskeeda.com]

Gary Woodland is a Christian golfer who was born and raised in Topeka, Kansas. He has shown signs of his Christian beliefs, such as wearing a cross necklace and thanking God after winning the U.S. Open in 2019. Woodland is also of Caucasian ethnicity with mixed ancestry. He has expressed pride in being an American and has supported the military and veterans through various charity initiatives. [newsunzip.com]

Ken Weyand, the general manager of the Michael Jordan-owned Grove XXIII club in Florida, received a sponsor invite to participate in the 2024 Dubai Invitational. Despite finishing last in the first round, Weyand's affiliation with Michael Jordan and the tournament sponsors secured his entry. While some pros expressed dissatisfaction, Weyand will still earn money from the no-cut event on the DP World Tour. [thegolfnewsnet.com]

Paige Spiranac, the popular golf influencer, has amassed a net worth of $3 million through her successful career on social media. She earns around £10,272.25 per Instagram post, surpassing even Tiger Woods. Spiranac has endorsement deals with brands like Callaway Golf and collaborates with organizations like CyberSmile Foundation for charitable work. [thesportsrush.com]

Nick Taylor, a Canadian golfer, has had a successful career on the PGA Tour. He won the Canadian Open in 2023, becoming the first Canadian to win the tournament since 1954. Taylor has achieved various milestones throughout his career, including winning the Ben Hogan Award and being named in the Division One All-American Team. He is married with two children and has reached a career-high ranking of 44th in the Official World Golf Ranking. [golfmonthly.com]

Waialae Country Club in Hawaii created a W made from four palm trees behind the seventh green in 2009. The idea was proposed by club member Ethan Abbott and approved after discovering it would only cost $4,000. Superintendent Dave Nakama replanted the trees to grow sideways, and the palm-tree W has become an iconic logo and symbol of the club. [thegolfnewsnet.com]

"Baker's ready to hit the course," wrote @drewpow. That little guy is perfectly content and cozy in his stroller, that's for sure! He doesn't know he's "playing" golf, but that doesn't matter. (He just might have his own set of mini clubs as soon as he can walk, though!) Commenters were super impressed with this invention. [wehavekids.com]

This article discusses the turn-ons and turn-offs in golf, highlighting behaviors that can reveal a lot about a person. It suggests that playing a round of golf together can be a good way to gauge compatibility. The article presents different scenarios and assigns ratings to certain behaviors, emphasizing the importance of compatibility on the golf course. [golfdigest.com]

A gopher was recently spotted trying to expel a golf ball out of its hole in San Diego, California, in a moment reminiscent of the 1980 film Caddyshack.Video captured by Mitchell James Thornton in early January shows the rodent pushing the ball out of the dirt, only to have it roll back into the hole.“Real-life Caddyshack,” Thornton wrote in a Reddit post. [uk.news.yahoo.com]

Padel, a game of doubles played with a low-pressure tennis ball, a paddle, and a glass back wall and corners on a shrunken tennis court, is gaining popularity in the United States. Deep-pocketed investors are hiring publicists, celebrities, and influencers to promote the sport, and it has become a networking superconductor for the athletic elite. While still considered a social sport, padel is expanding beyond exclusive enclaves and attracting attention from a more diverse fan base. The sport is experiencing rapid growth, with tournaments selling out and courts being built at a fast pace. Padel is being compared to golf and is seen as a potential market mover in luxury residential communities and resorts. However, for padel to become more mainstream, it needs to become more accessible and reach a wider audience. [washingtonpost.com]

The Wilson Staff Model Blade and Staff Model CB irons are designed for elite golfers seeking maximum feel and control. These irons feature forged 8620 carbon steel, milled face and back areas, and Wilson's Fluid Feel hosel for enhanced performance. The Staff Model CB offers added forgiveness with perimeter weighting, while the Blade provides a true muscleback design. Both irons deliver craftsmanship, precision, and a softer feel. Available for pre-order now. [golfweek.usatoday.com]

Srixon introduces the Q-STAR TOUR and Q-STAR TOUR DIVIDE golf balls, designed to provide maximum greenside spin, distance, and control for moderate swing speed golfers. The Q-STAR TOUR features a new FastLayer Core for powerful distance and reduced sidespin, while the Spin Skin coating enhances spin and control. The Q-STAR TOUR DIVIDE offers the same performance with a two-tone cover for improved alignment. Both balls feature Srixon's 338 Speed Dimple Pattern for optimal ball flight and are available in different colors. [thenewsmarket.com]

Cobra has unveiled their Darkspeed driver family for 2024, claiming it to be their fastest driver ever. The Darkspeed range includes the Darkspeed X, Darkspeed Max, Darkspeed Max Women's, and Darkspeed LS drivers. The drivers feature advancements in technology, including AI assistance in clubface engineering. Cobra aims to provide speed, distance, forgiveness, and accuracy with these drivers. Each driver in the range offers different characteristics and is suitable for different types of golfers. [todays-golfer.com]

COBRA Golf has introduced the new DARKSPEEDTM Irons, featuring a hollow body construction filled with feel enhancing foam and re-engineered PWR-BRIDGE™ and PWRSHELL™ technologies for maximum distance and feel. Inspired by metalwood designs, the hollow body construction allows for faster ball speeds and longer distance. The irons also feature a progressive TECFLO™ construction and an innovative PWR-BRIDGE weight for optimal launch and increased ball speed. The DARKSPEED Irons are available in both Variable and ONE Length options. Pre-sale begins on January 11th, with retail and online availability starting on January 19th, 2024. [thegolfwire.com]

This article highlights the top golf products of 2023, including drivers, fairway woods, hybrids, irons, wedges, putters, shafts, golf grips, golf balls, golf gloves, golf bags, head covers, shoes, GPS range finders, and launch monitors. The article provides a list of top brands and models in each category, with links to the full article for more information. [firstcallgolf.com]

Nike surprises with a shoe collaboration with Smash GC shortly after ending its partnership with Tiger Woods. The collaboration features white-and-blue Swoosh sneakers with the Smash logo. The announcement has sparked interest and speculation about potential collaborations between Nike, Smash GC, and LIV Golf. Despite the split with Woods, Nike has assured other players that it remains committed to the sport. The golf industry is experiencing sartorial changes in 2024, with Tiger exploring non-Nike options and men's golfers signing with Lululemon. [golfdigest.com]

This article discusses the best cold weather golf gear for winter, including recommendations from brands like Peter Millar, Footjoy, and Callaway. It highlights a merino wool sweater by Peter Millar, an insulated jacket by Wilson, water-repellent pants by Lululemon, and winter golf gloves by Footjoy. The article also provides additional top-rated cold weather golf gear options and tips for playing golf in cold weather. [cbssports.com]

Phil Mickelson admits that he shouldn't be the captain of the US Ryder Cup team due to being a divisive character and facing hostility from other players. Despite his successful career and past involvement in the Ryder Cup, Mickelson believes he wouldn't be the best leader for the team. The article also discusses potential candidates for the next US Ryder Cup captain. [nationalclubgolfer.com]

The U.S. Adaptive Open, held at Pinehurst No. 6, was a unique U.S. Open that showcased players with disabilities competing alongside able-bodied players. The tournament featured various impairment categories and different yardages for men and women. The inaugural champions were Simon Lee and Kim Moore. The event aimed to inspire and push boundaries in the pursuit of excellence, and was hailed as a gift to the game of golf. [usatoday.com]

Oliver Mukherjee and Max Moring are tied for the lead in the men's division at the Australian Master of the Amateurs golf tournament. In the women's division, Lion Higo leads by four shots. The tournament is a 72-hole medal play Championship and has become one of the elite championships in amateur golf. [amateurgolf.com]

Daniel Berger, who has been out of competitive golf since the 2022 U.S. Open due to a back injury, is set to make his return at the American Express tournament. Berger, ranked No. 634 in the world, will be playing off a major medical extension with no guaranteed starts in majors or signature events. He expressed determination to regain his previous ranking and posted a swing video on Instagram. The tournament begins on Thursday in La Quinta, California. [nbcsports.com]

This article discusses the wire-to-wire winners of the five women's major golf championships on the LPGA Tour. It highlights notable champions in each tournament, including the Chevron Championship, US Women's Open, KPMG Women's PGA Championship, Amundi Evian Championship, and AIG Women's Open. [golfmonthly.com]

Bryson DeChambeau reveals that Paul Casey from Crushers GC is consistently late to team meetings as LIV Golf prepares for the new season. The 2024 season of LIV Golf is set to commence on February 2 at the El Camaleon Golf Course, with the addition of new teams and venues, including Hong Kong and Nashville. [thesportsrush.com]

Matt Jones will be returning for his third season with Ripper GC in LIV Golf after signing a new contract. Jones, the longest-tenured player on the team, finished 37th in points in the 2023 season and will join captain Cameron Smith and Marc Leishman for another year. Jones expressed his commitment to the team and his desire to perform at a higher level. The Rippers still have one roster spot to fill after the relegation of Jediah Morgan. [livgolf.com]

Jon Rahm has named his LIV Golf team Legion XIII, drawing inspiration from Julius Caesar and his Legio XIII Gemina unit. Rahm's move to LIV Golf represents a point of no return, similar to Caesar crossing the Rubicon. This decision comes amidst a civil war in professional golf between the PGA Tour and the Saudi Public Investment Fund. Rahm's team name reflects his importance in the game, just as Caesar was vital to the Roman Republic. [sbnation.com]

The signing of Jon Rahm by LIV Golf is considered awesome and momentous by LIV Golfers. Rahm's addition to the league is seen as a significant boost and will make the competition tougher. Players welcome the opportunity to compete against one of golf's greatest players. Rahm's move to LIV Golf is seen as a way to unite the golf world and raise the profile of the league. Overall, Rahm's signing is viewed as a positive development for LIV Golf. [livgolf.com]

Jon Rahm's recent confession hints at a possible format change for LIV Golf in the future. Rahm has expressed his preference for traditional four-day and 72-hole tournaments and dissatisfaction with the current 54-hole format. While he is trying to adapt to the format for at least one more year, he suggests that there might be changes in the LIV Golf format, although he did not elaborate on what they might be. [essentiallysports.com]

Phil Mickelson discusses two ways LIV Golf is growing the game: changing the format of play with shotgun starts and creating 14 events where fans know which players will participate. Mickelson believes these changes will appeal to the younger generation and help expand the popularity of golf. [sbnation.com]

Si Woo Kim, a four-time PGA Tour winner, is known as the Driver-off-the-Deck King. The article highlights a video showcasing his impressive shots, including one from the 2017 Players Championship. During the Sony Open, Kim continued to display his skills with a low burner shot on the par-5 18th hole. Despite a missed birdie opportunity, Kim is off to a solid start in Hawaii, proving that the same old DOD King still reigns on the PGA Tour. [golfdigest.com]

The University of Minnesota Crookston women’s golf team announced the signing of Victoria Olson (Cook, Minn./North Woods H.S.). [crookstontimes.com]

High Point University's Men's Golf Head Coach, Todd Eckstein, has announced the addition of two incoming freshmen to the roster for the 2024-25 season. Shlok Jain from Cary, North Carolina, and Tully Super from Wayzata, Minnesota, will join the team. Jain has shown impressive results in high school tournaments and is expected to have an immediate impact on the team. Super, with his strong golf swing and putting stroke, is predicted to compete for the team in Fall 2024. [highpointpanthers.com]

The USF women's golf team is poised for national prominence after a successful fall season, including a championship win and a No. 33 ranking. The team aims to consistently be at the top of the leaderboard and is focused on their processes and preparation. With a strong lineup and a positive team dynamic, they are confident in their potential and are excited for the upcoming spring season. [gousfbulls.com]

Blaze Akana, a golfer from the University of Hawai'i, will be competing in the PGA's Sony Open in Hawai'i for the second consecutive year. Akana, who won a local qualifier, will be looking to make the cut at the professional event. He currently leads the Rainbow Warriors with a scoring average of 70.67 this season. [hawaiiathletics.com]

Washburn University in Topeka, Kansas, has announced the addition of women's golf as its 17th intercollegiate sport starting in the fall of 2024. This marks the first new sport added by the university since 2016 and brings Washburn's total sports offerings to 17. The addition of women's golf provides more opportunities for local student-athletes and aligns with the growing popularity of the sport at both the high school and college levels. [wibw.com

The Sun Devil men's golf team will participate in the two-day Copper Cup tournament at AK-Chin Southern Dunes Golf Club in Maricopa. The tournament will follow a Ryder-Cup-style format with ASU competing against Arizona and USC facing UCLA. AK-Chin Southern Dunes is a championship golf course with a rich history, and the Sun Devils had a successful fall season, finishing in the top five consistently. [thesundevils.com]

The Trump Organization's name has been removed from the Ferry Point Golf Links in New York City, and the course has been officially renamed Bally's Golf Links. The renaming comes after a two-and-a-half-year legal battle and the termination of contracts with the Trump Organization following the Capitol insurrection in January 2021. Bally's is expected to assume the previous lease and is hoping to secure a valuable gaming license. [nytimes.com]

Large crowds of golf fans will be heading to Burnham-On-Sea this summer when the town's golf club hosts its most prestigious ever event. [butnham-on-sea.com]

Concert Golf Partners has acquired The Club at Pasadera in Monterey, California. The acquisition aims to address long-term governance and capital issues while preserving the club's culture and legacy. The club features a Jack Nicklaus-designed golf course, resort-style pools, a dining room with panoramic views, and The Nicklaus Lodge for member retreats. Concert Golf's acquisition of The Club at Pasadera is their first in California and 33rd overall. [golfincmagazine.com]

Temporary greens can be important for golf courses during winter months. The decision to use temporary greens depends on the grass type, with Poa annua being more suitable for winter play due to its ability to withstand foot traffic and ball marks. Bentgrass greens, on the other hand, struggle to recover from winter damage. Constant freezing and thawing can cause damage to the greens, affecting their soil structure and ability to recover. Superintendents may choose to leave greens open during winter if they have Poa greens and take measures like aeration and top dressing with sand to protect the plants. The decision on whether to keep greens open during winter can have long-term consequences for the course's condition. [golfdigest.com]

Barry McMahon's Irish Golf Academy has expanded with the opening of GolfSpot 29, a new golf facility in Fauquier. The facility features 50 golf bays, cutting-edge technology, and plans for putt-putt, simulators, and a 9-hole course. McMahon aims to create an inclusive space for golf families and parties, while also giving back to the community by supporting junior golfers and providing a year-round activity. GolfSpot 29 offers a range of opportunities for individuals and groups, including instruction for all ages and club-fitting services. [fauquiernow.com]

In this golf instruction article, Steve Scott demonstrates how keeping your feet in motion before taking the driver back can help generate more power and distance in your shots. The article also provides links to previous episodes of "Golf Instruction with Steve Scott" and offers a sign-up for Golfweek's free weekly newsletter. [usatoday.com]

Former PGA pro Brian Davis has opened the Brian Davis Golf Academy at Stoneybrook West Golf Club in West Orange and Southwest Orange County. The academy aims to bring PGA-level expertise to golfers of all levels, with a focus on serving the local community, particularly juniors and women. Davis, known for his sportsmanship in self-reporting a rules infraction during a playoff round, has partnered with Stoneybrook West Golf Club Director Rocky Hodge to create a golf academy that provides coaching, lessons, and support for aspiring golfers. [orangeobserver.com]

A 76-year-old golfer named Jerry improved his pitch shots by focusing on his tempo and being more aggressive around the greens. He shared his tips, which included watching instructional videos and practicing his weaknesses. [golf.com]

Sandals is considered the king of all-inclusive golf in the Caribbean, offering free green fees, multiple restaurants, beautiful beaches, and pools across their seven golf resorts in Great Exuma, Jamaica, and Saint Lucia. The article highlights the stunning golf courses and amenities at Sandals Great Exuma, Sandals Dunn's River, Sandals Royal Plantation, Sandals Ochi, and the three Sandals resorts in Saint Lucia. The author praises the unique experiences and variety offered by each resort, making Sandals a top choice for golf vacations in the Caribbean. [golfpass.com]

Sotogrande unveils NIWA, an architectural masterpiece and the ultimate golf course property priced at €22,500,000. Located in Sotogrande's exclusive enclave, The Seven at La Reserva Club, NIWA offers breathtaking views, nine bedroom suites, indoor and outdoor reception spaces, cinema, infinity pool, and more. Sotogrande is known for its world-class golf courses and a wide range of sports facilities, making it a prime destination for sports lovers. [golfmagic.com]

Click to see the entire PGA Tour Schedule for 2024 including the Previous winners and Purse.

Click to see the entire LIV Tour Schedule for 2024 including the Previous winners and Purse.

Click to see the entire LPGA Tour Schedule for 2024 including the Previous winners and Purse.