Planet Golf News - February 1, 2024

Thursday, February 01, 2024

THE LEADERBOARD

Good Morning,

Yesterday the world of golf saw some significant developments that micht change the nature of the entire sport. The PGA Tour has made a monumental $3 billion deal with the Strategic Sports Group, leading to the creation of PGA Tour Enterprises. This arrangement, which involves equity ownership for players, is seen as a response to the competition posed by the LIV Golf series. This deal has been met with various reactions, including a letter from Greg Norman to LIV Golf staff, emphasizing that the investment doesn't affect LIV Golf's trajectory. Additionally, Tiger Woods has described the PGA Tour-SSG deal as a historic moment in sports. That’s an understatement. The joint venture, including a 13-person board with golfers, SSG representatives, and PGA Tour officials, aims to enhance the tour's digital platforms and data initiatives. Despite this deal, negotiations with the Saudi Public Investment Fund (PIF) continue, leaving the possibility of further developments.

In tournament news, the 2024 AT&T Pebble Beach Pro-Am is drawing attention with its "major championship feel," as stated by Jordan Spieth. The event features a top-tier field, including Rory McIlroy and Scottie Scheffler, but no celebrities. Gareth Bale is among the notable participants. The tournament has a new vibe, focusing more on golf purists and less on the celebrity aspect.

Meanwhile, LIV Golf is embarking on its 2024 season amidst merger talks with the PGA Tour. Jon Rahm's addition to LIV Golf and his formation of a new team, Legion XIII, are significant highlights. The LIV Golf Mayakoba event is also set to start, featuring notable players and teams.

Golf personalities are also making headlines. Larry David humorously criticized Doc Rivers' golf skills, while Collin Morikawa raised concerns about golf's TV coverage. Michael Phelps, transitioning from swimming to golf, has been training with Tiger Woods' former coach, Hank Haney.

In terms of future developments, Tiger Woods plans to be more present in 2024, both on and off the golf course. There's also a discussion about the impact of a proposed golf-ball rollback and the problem of greed in professional golf. Golf icon Bernhard Langer is preparing for his emotional farewell at the Masters, and Tom Lehman talks about his future plans and course design philosophy.

The PGA Tour's decision to appoint Jay Monahan as CEO of the new PGA Tour Enterprises has sparked mixed reactions among fans. Air Force graduate Tom Whitney is enjoying his PGA Tour career, and Tyrrell Hatton sought Ryder Cup assurances before joining LIV Golf.

In the realm of rumors and gossip, LIV Golf faced embarrassment over spelling errors in a team announcement, and golf influencer Paige Spiranac has been turning heads with her daring fashion choices, as always. [Michael Wolf]

We’re on a mission to create fun and fashionable golf clothing that empowers tween and teen girls to play with confidence.

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